Gekås Ullared in figures

In 2025, we welcomed 4 million customers who collectively spent 7 billion kronor. With record sales, high visitor numbers, and continued strong customer loyalty, we are continuing to develop Gekås Ullared as Sweden’s most popular shopping destination.

Record year

In 2025, Gekås welcomed 4 million customers, who together spent 7 billion kronor.

Record sales

On Saturday, November 7, 2026, Gekås Ullared set a new sales record when 24,000 customers spent a total of 59.9 million kronor!

Record number of visitors

On Wednesday, July 22, 2026, 29,100 customers visited Gekås Ullared.

The average customer

The average customer is a 43-year-old woman with or without children and living in Götaland. She travels to Gekås during the day and drives 23 miles one way. She visits the store 2-5 times a year and spends almost five hours in the store and shops for 3300 SEK. According to customer surveys, 64% of our customers are women and 36% are men.

Dizzying department store figures

• The department store has 50,000 m² of retail space, 84 checkout lanes, and can accommodate 10,000 customers at a time.
• Gekås Ullared has 9,000 shopping carts, 10,000 shopping baskets and 3,500 parking spaces.
• In a year, 133 million items pass through the checkouts. There are over 150 000 unique items in the range.
• During a week in high season, the store is emptied of goods three times. Each customer picks up goods for SEK 15 per minute.

Sales figures

• 10.5 million pairs of socks a year.
• 406,000 bags of Ahlgrens cars per year.
• 188 700 freezer bags a day.
• 227 million bull molds per year.
• 4.8 million toys in a year (every tenth toy bought in Sweden is sold at Gekås).
• 5.3 tons of loose candy per week.
• 380 miles of Christmas wrapping paper every year.
• 6700 packs of eyewear wipes a week.
• 138 tons of organic bananas in one year.