The companyOrganisation


In high season, Gekås Ullared employs around 1,800 people. Most of them work in operations, either in the superstore, in our food outlets or in our accommodation facilities. All of them have the same mission: to serve our visitors in the best way they can.

As well as our operational staff, we have a number of departments that work across the group, serving the company’s operations. These include procurement, IT, HR, marketing, finance, warehousing and logistics, buildings and premises, operations and maintenance, etc. Just like in any other company.

The superstore

Gekås Ullared started out on a small scale in 1963. The superstore is now far bigger, and a large number of buyers and assistants are required to purchase the products we sell in our big yellow superstore. There is a constant stream of trucks arriving on a daily basis and a highly efficient logistics process is required to ensure that everything goes smoothly. This operation ensures that our shelves are always full. After all, it’s the shopping that our customers come for.


Procurement, operations and logistics ensure that products are purchased, arrive in Ullared and end up on the shelves of the superstore. Our procurement department buys the products we sell from the office in Ullared. We buy through agents and importers and through direct contact with suppliers.

The procurement organisation has two main areas: clothing and special purchases, each of them with their own manager. There are some 20 full-time buyers and ten purchasing assistants. Superstore operations is split into three large groups: Clothing, Special and Customer Services. Customer Services, which employs XX people, is responsible for reception, customer services and checkouts and serves our customers both on site and in the superstore itself. Operations also includes the entire logistics process, which employs around XX people.


Gekås Village

The campsite was bought by Gekås in 2001. We bought it so we could look after our customers even better when they are here with us to shop. We can follow and serve guests from the time they plan their trip and book their room, cabin or pitch on the campsite until they arrive to shop with us. We are constantly adapting and improving the accommodation we offer our shopping guests. What we currently call Gekås Village comprises of a 3-star campsite, around 200 cabins, a hotel and a motel.

In high season we employ 120 staff who serve the guests staying in our accommodation. The office responsible for operations, administration and bookings is based in Gekås Village. The hotel has conference facilities, reception, breakfast room with lounge and the “Vardagsrummet” (lounge), which serves light meals and drinks. In organisational terms, the campsite shop also comes under Gekås Village. Our guests check in at the Check-in, where they are welcomed by our staff, and this is also where they hand in their keys when they leave.

Operations at Gekås Village comprise of five departments: Outdoor maintenance, indoor service, reception, bookings and catering.



Gekås launched its catering facilities inside the superstore in autumn 2010. The average length of a shopping trip is around 5 hours, and if you’re hungry and thirsty you can’t enjoy your shopping experience to the full. Given that our aim is always to serve our customers and to listen to their needs, we decided to start offering food and drink inside the superstore. Now, the food outlets in the superstore are an integral part of the experience.


In high season we employ around 250 staff who serve our customers everything from breakfast/coffee and cake to light lunches, finger food and good, home-cooked meals.

The majority of our Catering staff work in our restaurants, serving our guests. Catering comprises of 5 different departments: the Restaurant, the Staff Restaurant, the Cafe Bar, the Sports Bar and the Salad Bar. The management team includes the managing director of the catering business, the restaurant manager, section managers and chefs. The latter are responsible for purchasing, staffing and staff management, etc. They have ultimate responsibility for what happens within the catering businesses. The manager of each of the departments is assisted by teamleaders and chefs who are responsible for day-to-day operations and supervision of our catering assistants.

The group also incorporates the Campsite Shop in Gekås Village and the “Vardagsrummet” (lounge) in the Hotel, which, in organisational terms, come under Gekås Village.