Our brand

Through our vision, mission and pricing philosophy, we are constantly working towards becoming the world’s best shopping experience, exceeding customer expectations on every visit.

Vision

Our vision is to create the best shopping experience in the world. We do this by constantly developing our destination with shopping as the main attraction. To create an extraordinary shopping experience, we also offer food, accommodation, activities, happenings and events. We constantly strive to be a little better at what we do every day.

Our mission

Our mission is to exceed customer expectations. Our customers come to us expecting to shop smart and get a good deal. Our goal is to do that little extra that makes the customer go home with exceeded expectations. With service and friendly treatment as obvious elements, we create a lasting relationship with our customers.

Business concept

Our business concept is to sell everything that fits in a car at unbeatable prices. Shopping is the reason for traveling, and with a well-stocked range that not only makes everyday life easier but also adds a touch of luxury, we develop our destination. Since the start, we have had a clear price philosophy, which is that we should always have the best offer on the market. With goods at low prices, every day, all year round, we create honest pricing where the customer knows that it is always worth a visit to our yellow department store.

Pricing philosophy

Gekås’ pricing philosophy is based on small margins and honest pricing every day of the year, which means that we always have good prices. At Gekås, we never have bargains, promotions, sales, “black friday” or “cyber monday”. We don’t raise prices to expand the store, for example; Gekås always uses its own savings to reinvest in the company.