In 2015, Gekås Ullared (including Gekås Village) achieved a turnover of SEK 5.2 billion. Since the company was set up in 1963 we have increased our turnover every year. Over the last 10 years we have also exceeded our budget expectations every year. The Board and our owners have no plans to take the company public. Gekås Ullared has no debts, and all investments are paid for from the profits made by the company. Gekås Ullared has been rated AAA by Dun & Bradstreet Soliditet AB for many years. A good sense of achievement for us and security for our suppliers.
In 2015 Gekås was visited by 4.8 million customers. In total, they purchased SEK 5.2 billion worth of products.
The sales record for a single day at Gekås Ullared is SEK 37.3 million, and was set on Saturday 7 November 2015.
The previous sales record was SEK 35.3 million on Saturday 10 October 2015.
The record for the number of visitors was set on Tuesday 21 July 2015 when 28,900 customers visited Gekås Ullared. Read more about this record here >>
The longest queue ever was on 30 October 2010. The queue on that day was 1.4 kilometres long.
The record for the number of coaches is 107 on one day, 6 February 2016.
According to our surveys, the average visitor to Gekås Ullared is a 52 year old woman who lives in the region of Götaland with or without children and who visits Gekås for the day, driving 208 km each way. She comes with her family or friends and is a frequent visitor, returning 2-5 times a year.
On average, she spends 4 hours and 43 minutes in the superstore, spending SEK 3,300.
According to our customer surveys, 64% of our customers are women and 36% are men.
Amazing superstore statistics
The superstore covers an area of 35,000 m², has 69 checkouts and can accommodate 7,000 customers simultaneously.
We have 8,000 trolleys, 10,000 baskets and 3,500 free parking spaces.
On Floor 2 of the store we also have a trolley park which can accommodate 700 trolleys.
During the course of a year 122 million products pass through our tills. We have over 100,000 unique items in our range. The total value of all the products in the superstore is SEK 50 million.
Over the course of a week in high season we empty the superstore of products no fewer than three times! Every customer buys goods worth SEK 15 – every minute!
– 1.2 million pairs of trousers, including jeans, a year.
– 13 million pairs of socks a year.
– 320,000 bags of Ahlgrens Bilar sweets a year.
– 100,000 freezer bags a day.
– 25,000 yellow plastic carrier bags (1 krona each) a day.
– 100 million cake cases a year.
– 1,700,000 bottles of shampoo a year.
– 4.6 million toys over the course of a year.
The area we take up changes all the time. Gekås Ullared superstore currently has a total gross surface area of 82,000 m², divided between:
The store itself, 35,000 m², which corresponds to five football pitches
– The warehouse, 29,000 m²
– Other areas – offices etc. – approx. 15,000 m²
– Restaurant floor, 3,000 m²
Our Central Warehouse in Sönneräng has a surface area of 44,000 m².